Bob Marley's Family Hooks Up With Private Equity Firm

Bob Marley's family just announced that it's partnering with private-equity firm Hilco Consumer Capital in a deal that would put Hilco in charge of licensing Marley's image. The company says it's considering everything from accessories and footwear to video games, restaurants, and even luggage.

According to the WSJ, Hilco invested some $20 million in exchange for half of House of Marley, LLC., which is a joint venture with the Marley family. On the agenda: cracking down on counterfeiters and selling the rights to make products under the brands Tuff Gong, One Love, Three Little Birds, Catch A Fire, and Relics of Antiquity. Also high on the list is rolling out a Jamaican beer called "Marley Lager."

Hilco's chief executive told the Journal that the Marley products could turn into a $1 billion retail business within a few years.

Reader Comments Read all comments (3)

Add Your Thoughts

Comment Name State Select One AL AK AZ AR CA CO CT DE DC FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY International Email

Please enter the two words below into the text field underneath the image.

Incorrect please try again

Enter the words above: Enter the numbers you hear:

Your comment will be posted immediately, unless it is spam or contains profanity. For more information, please see our Comments FAQ.