Are You Tough Enough for This Economy?

This downturn has tested our mettle.

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GL Hoffman
You don’t hear about this much.

You hear more about your branding, and your business model, your marketing effectiveness, and your “positioning.”

But what we need to talk about is how you just have to be tough enough during tough times to handle more rejection than ever.

If you are someone who can handle these challenging times, I want you on my team in the future. What I don’t want are team members like football players who perform well when the opponent is an all-freshmen team. Then they run out on the field to face a tougher team and come running back in: "Coach, they have a defense out there against us!”

No kidding.

Startups face this issue year in, and year out. (I documented some of these issues in an article listing 100 lessons for startups.)

If you want to get involved in a new company, please be forewarned. It is not easy. Contrary to what you hear about people wanting to support a new company, there are far more people who want to throw cold water on your idea, and your new product.

I wish it weren’t so, but it is.

"Get tougher" should be the first words of wisdom you hear.

G.L. Hoffman is a serial entrepreneur and venture investor/operator/incubator/mentor. Two of his companies have traveled the entire success path from the garage to IPO. Currently, he is chairman of JobDig, and his blog can be found at or at