Have You Been Experimenting Enough?

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Good point, Judy. Sometimes you just don't know where the value is going to come from in an experiment. It might be from the outcome of the experiment itself, or it might be from insight gained, lessons learned, doors opened, etc.

Curt Rosengren of WA 7:04PM September 04, 2009

Great insights here, Curt. I am a big fan of experimenting. Bob and I started a new business a year and a half ago (while still keeping our 16-year-old, Cat's Eye Marketing). It was definitely in the category of experiments. We decided to pull the plug on it because, well, we just weren't enjoying it.

But you are right. Many of the things we learned (it was an Internet-based membership subscription marketing site) we have applied to make Cat's Eye smarter, stronger and more successful.

So, yes, I agree with Emerson: "All life is an experiment. The more experiments you make the better."

Judy Dunn of WA 2:12PM September 04, 2009

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