Today, there are more ways than ever to incorporate difference-making into your work. It used to be that if you wanted to make a difference and you weren’t employed by a nonprofit or on a career path like social work, you had to make a choice: Either change careers, or suck it up and make the world a better place off-hours. Fortunately, the times they are a-changin'.
I recently had the opportunity to interview Tim Sanders (author of the best-selling Love is the Killer App and former chief solutions officer at Yahoo) about his newest book, Saving the World at Work. “For the first time maybe in history,” he enthuses, “good business is great business.” Why? Because these days people want to do business with companies they see having a positive impact on the world around them. “So when you help your company improve its contribution, whether it’s environmental issues, helping local communities, or making it a great place to work, you boost the bottom line,” Sanders says. That means making a difference just got a whole lot more interesting to profit-driven companies.
Maybe a better question to ask is: What difference do you want your work to make? As I mentioned in this recent post, the ability to make a difference with your work has the potential to be a source of energy. When your work is contributing to something that has a positive charge for you, it’s energizing. Inspiring, even.
Opportunities to have a positive impact come in all shapes and sizes. If you want to turn the difference you make into an energy source, first you need to figure out what kind of difference holds a charge for you. For example:
While most of the buzz right now is focused on sustainability and social responsibility, remember, there is no “right” way to make a difference. What feels completely energizing for me might do little or nothing for you. And vice-versa. It’s all about asking, “Where’s the juice?” and incorporating the answer into your picture.
Once you identify where the charge is (it could be multiple areas), brainstorm ways to incorporate that into your work, whether formally or informally. For example, here is a wide-ranging sampling of ways you might make a difference:
The list could go on ad infinitum, but you get the idea. The point is, if you look, you are likely to find a way—or multiple ways—you can make a meaningful difference at your work. It may not be a formal program. It may not even be anything that anyone acknowledges as your official role. But if you incorporate it into your days, and it’s something you care about, both you and the world around you will benefit.
After years as a professional malcontent, Curt Rosengren discovered the power of passion. As a speaker, author, and coach, Rosengren helps people create careers that energize and inspire them. His book, 101 Ways to Get Wild About Work, and his E-book, The Occupational Adventure Guide, offer people tools for turning dreams into reality. Rosengren's blog, The M.A.P. Maker, explores how to craft a life of meaning, abundance, and passion.