How to Brand Yourself for the Job Hunt

This is a valuable and informative, detailed article for a person who needs tips on the job hunt.

Azeldri van der Wath 8:44AM March 26, 2012

There are various strategies to marketing and advertising, which are fit and successful for its respective market. For job seekers, one should trademark their attributes and skills as specialized within the industry or field they are seeking; called the” universal strategy”. In the U.S. one must understand their economy's market to adhere and be successful in marketing their abilities.

If you are in the U.S.; you must know that we are an information and service market. We provided intelligence (information) and ways (service) for businesses to exist and conduct; faster, better, and effortless. A profession's status entry level, junior, or professional is weightless; your skill, experience (more like accomplishments), education, affiliation, etc. should be specialized fitting the necessities of today’s corresponding market/field.

Recruiting methods used for seeking candidates are developed from a company's current scope and objective which birth needs. A company's scope and objective is engine by a markets current status. How do job seekers fit that model? They understand and comply with that model. Branding as a product does not mean you’re “the” solution and soon you will look like others; just another product.

Furthermore, a solution does not have a two way street. Not having experience doesn’t mean you do not have the skills and knowledge necessary to fit the needs of a job opportunity. Distinguishing oneself in career seeking is being the solution, which is more than just being a product. In addition, understanding a resume’s purpose and function, currently, helps job seekers, of all genres, uniquely differentiate their talents.

Presentingyourbest of NY 11:54AM March 25, 2012

Lindsay Olson provided an excellent article on how to start a career. It is also useful for career advancement. The tendency to orbit around one's CV as a tool for job search or advancing one's career is understandable. Branding as described is an additional, indispensable and powerful tool. A "non-branded" CV is like a generic or "no-thrill" product in the supermarket. It has to compete with their equivalents with "better-imaged" products through branding. The branded stuffs strike!

Yet, branding requires work experience and some length of time to "brew" one's skills and gain reasonable insight into a profession. It is difficult to brand oneself without the professional "substance" adequate for creating a "trademark". Both trademark and branding, therefore, contribute to attracting potential employers and, for experienced professionals, they add a greater "propulsion" for career advancement.

However, how can fresh graduates from college or trade school brand themselves without sufficient depth of knowledge and track record performance? There are actually excellent ways of compensating for these "handicaps", assuming that the graduates would first seek entry level jobs. Elements helpful to their branding work include, for example, being in the top 5% of their class, having completed internship or coop programs at reputable institutions, assisted a well-known professor in a relevant research project, been an awardee in a science competition, and similar achievements that set the concerned persons aside from the rest of the "crowd". Having graduated from a reputable school or college is another element that can assist tremendously in the branding effort.

The next great challenge is to sustain the attractiveness of one's branding and retain its competitiveness through on-going quality performance, creativity and contribution of value-added to the employers' business. And, as technology advances and the concept of work efficiency evolves, one's branding will also need to evolve accordingly, which will necessarily call for improved or retooled skills and experience for proper adaptation to the changing work context.

Thank you Lindsay for lighting up this discussion.

Quy D Nguyen of PA 10:52PM March 24, 2012

this is infact a thought booster,its an indispensable idea,in its more or less a sixth sense for career guide,thumbs up.

fakunle 3:52PM March 24, 2012