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  • Outside Voices: Small Business

Outside Voices: Small Business


December 2008


To Sell More, Tell More

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Have you ever compared two items from an online store, where one has a much longer description? Do you tend to favor the item with more information?

How many times have you stood in front of a product display, with no real idea which item to buy?

How much have you come to rely on online reviews or ...

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TAGS:
small business
sales

3 Dangerous Myths About Sales Forecasting

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Sales forecasting: It's hard enough to get it right without all the ways we get it wrong. It was on my mind over the long holiday weekend, and in this case, it wasn't a particularly cheery back-of-the-mind thought. My company's recent sales reflect the economic downturn.

Not cheery, perhaps, but now ...

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TAGS:
small business
sales

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