Outside Voices: Small Business

When you run a business, you need to have an idea of what to expect—from your customers, from the marketplace, from yourself.

That's why I make such a big deal about the difference between microbusinesses and everybody else.

Most people define a microbusiness as a firm with fewer than five employees. Another commonly accepted definition includes firms with fewer than 10 employees.

It doesn't matter, really, because that's just an attempt to put numbers on the stuff that makes a microbusiness what it is.

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