Seniors Spend Less on Valentine’s Day

Our elders have apparently realized that you can’t buy love

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Yesterday I previewed a new book about older adults finding new love after age 50. Fortunately, according to a couple of recent surveys, love in old age isn’t as expensive as that of young lovers – at least on Valentine’s Day.

[See How to Find Love Later in Life.]

Seniors are the group least likely to celebrate Valentine’s Day. Only 45 percent of Americans age 65 and older plan to commemorate the holiday, compared to 60 percent of all age groups, according to a recent National Retail Federation and BIGresearch survey.

[See 7 Tips for Dating After Age 50.]

The seniors in the survey have also apparently realized that you can’t buy love. While the typical consumer plans to spend $70.62 this year on a spouse or significant other, seniors generally plan to spend just $44.28, down considerably from the average of $65.29 those between ages 55 and 64 will spend on their special someone.

[See The Top 10 Places for Single Seniors to Retire.]

A related Zogby Interactive survey found that over a quarter of those age 65 and older (27 percent) will purchase nothing for Valentine’s Day. About half of seniors (48 percent) plan to spend $49 or less. Only 13 percent of seniors aim to spend between $50 and $99 for the holiday and even fewer (5 percent) will offer gifts worth $100 to $200.

Tell us, have you lost interest in celebrating Valentine’s Day as you got older?