Things Every Small Business Person Should Know About Google

Which apps are most useful?


Google has so many apps these days it can be hard to keep them straight. Even if you use its search engine or maps feature as much as I do, there may be other tools you don't know about. Kudzu has a good rundown of the best apps and how they matter for small businesses.  Example:

If you’re not already running a Google AdWords campaign for your business, it’s definitely worth a try, particularly if the bulk of your business is conducted online.  You can open a Google AdWords account for free then start an online ad campaign for as little as a $25 investment.  With such a low startup cost, Google AdWords gives small businesses the ability to not just advertise online but to test keywords, spending, and more to find the right mix before investing a more significant amount.

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