A few months ago I wrote about what small-business owners can gain from blogging, and how to do it so it's actually worth their time. Blogging is a funny thing in that you don't see the results from it right away (if ever), so it might at first feel like a waste.
A copywriter and marketer in Seattle just posted a far more comprehensive guide to blogging for businesspeople. While it covers the major aspects of blogging enough to get a novice started, it also quite succintly sums up the three reasons why a business owner would want to blog:
1. Search engine optimization 2. Thought leadership 3. Relating to customers
Reader Comments Read all comments (4)
Bypenear of AL 3:14PM December 13, 2009
Max Sminth of FL 10:34AM April 07, 2009
of 5:05PM January 10, 2009