The most popular recipe on the Internet right now creates a little concoction that might increase your blood pressure just by looking at it. I link to the Bacon Explosion (the real name) not to make you salivate, however, but as an example of an effective entrepreneurial strategy.
The New York Times explains how Kansas City Internet marketer Aaron Chronister and friend Jason Day wanted to draw more attention to their barbecue team and its website, BBQAddicts.com (they take their barbecue seriously in Kansas City):
Mr. Chronister explained that the Bacon Explosion “got so much traction on the Web because it seems so over the top.” But Mr. Chronister, an Internet marketer from Kansas City, Mo., did what he could to help it along. He first used Twitter to send short text messages about the recipe to his 1,200 Twitter followers, many of them fellow Internet marketers with extensive social networks. He also posted links on social networking sites. “I used a lot of my connections to get it out there and to push it,” he said.
The Bacon Explosion posting has since been viewed about 390,000 times. It first found a following among barbecue fans, but quickly spread to sites run by outdoor enthusiasts, off-roaders and hunters. (Several proposed venison-sausage versions.)
If you're willing to spend the time to build up such a following on Twitter, you can easily and cheaply promote your innovative ideas. The question is, it worth to you to spend that much time on Twitter? Here are some reasons for skepticism, and why blogging might be a better idea.
There's no right or wrong way to do it--it depends on what suits your style.