One Super Bowl ad that might have confused viewers the most was GE's "smart grid" ad using the Wizard of Oz's scarecrow. The concept of a "smart" electricity grid has already been in the spotlight because it is part of President Obama's proposed stimulus package--specifically, he wants to spend $4.5 billion toward modernizing the electricity grid. Presumably, this would lead to the development of more energy-efficient power sources that are driven by state-of-the-art computing and wireless technologies.
At best, a "smart grid" investment could spur innovation by giving opportunities for high-tech entrepreneurs. Check out this article about some Bay-Area software companies hoping to cash in on the stimulus.
At worst, this could just be pouring money into a pet project of GE to bolster its attempt to get a "green" reputation.
Or it could just be a bust that doesn't really go anywhere. That's what Robert Samuelson pretty much writes in today's Washington Post:
For starters, $4.5 billion is a pittance. An industry study in 2004 -- surely outdated -- put the price tag of modernizing the grid at $165 billion. More important, says a report from J.P. Morgan, the "smart grid" isn't mainly a matter of building new transmission lines or installing new meters. It's more "communications and information processing technology" that allows for more efficient transportation and use of power.
"The smart grid, while a great idea, is basically a software project," says economist Marc Levinson of J.P. Morgan. "The reason utilities aren't pushing it faster is not lack of money or will, but because there are lots of technical issues and also important compatibility problems so that the various companies' grids can communicate freely with one another."

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HSR0601 of NY 7:48AM February 07, 2009
HSR0601 of NY 7:42AM February 07, 2009
Michael P. of CA 7:37PM February 02, 2009