In Great Business Move, Apple Apologizes for "Baby Shaker" Game

PR mistake of the year?


Wow. Next time you see a commercial about how savvy and with-the-times Apple is (or hear one of their many fans say as much), remember this:

Baby Shaker appeared on the App Store Monday, and was pulled Wednesday after a media frenzy grew following the discovery of the application by the founder of a shaken baby syndrome foundation.

Apple's statement follows in its entirety:

"This application was deeply offensive and should not have been approved for distribution on the App Store. When we learned of this mistake, the app was removed immediately. We sincerely apologize for this mistake and thank our customers for bringing this to our attention."

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