Do Brokers Deserve Their Fat Commissions?

February 29, 2008 RSS Feed Print

My recent story offering home buyers tips on how to get a great deal on a house included a suggestion that buyers—who have the upper hand these days—should consider negotiating the real-estate commission with their agents. That brought a flood of mail from folks like real-estate broker Debi Handley, who argues that she and her colleagues "earn every penny" of the commission they charge.

"We should not be badgered about our wages by a customer," she writes. "That is rude and out of line."

Fellow agent Ron Carpenito agrees: "I could understand your logic if we all made a decent salary and the commission was a bonus, but it's not. What other service do you know of where you can work for months with someone at no cost, and ultimately not buy anything and not owe anything?

"The commissions are our paycheck," he notes. "Would you do as decent a job writing for 33 percent less money just because the newspaper market was slow?"

I shudder at the thought, Ron!

Yet consider this: My salary-much like that of most Americans—has barely budged over the past decade at a time when the cost of buying a home has skyrocketed. Despite the recent downturn in the housing market, the median home price in the nation's 20 largest metro areas has risen by 85 percent, to around $250,000, and by even more in places like New York City and Washington, D.C. (two journalism capitals).

Assuming that each homeowner paid the standard 6 percent real-estate commission, the agent pocketed roughly $15,000 per transaction, versus just $8,100 seven years ago.

Now, it's certainly the case that most agents earned that commission fair and square, putting in countless hours doing everything from analyzing the market to baking cookies for open houses and steering their clients through the morass of paperwork needed to close the deal.

That said, it's also true that the recent housing boom, which not only drove up home prices but also reduced the amount of time most houses sat on the market, helped decrease the time and energy needed to sell them. (To be sure, agents representing only buyers probably put in more time on their clients' behalf, although I would argue that touring open houses takes a lot less effort than putting them on.)

In any case, agents' collective take on the typical home nearly doubled at a time when wages for the average American household rose by only 15 percent. Given the contrast, is it any wonder that homeowners would increasingly look to negotiate—and even circumvent—the traditional 6 percent commission?

As for me, I'm in the Steven Levitt (of Freakonomics fame) camp on the issue of broker commissions. In a New York Times Magazine article entitled Endangered Species, the University of Chicago economist argued for an a la carte approach, in which various levels of service are offered for a fee, rather than the current system of commissions calculated simply as a percentage of the sale price.

Clearly, the arrival of the Internet and a vastly larger public database of pricing information has helped decentralize the sales process and put pressure on agents to lower their commissions. My guess, however, is that folks would have had less reason to complain if commissions hadn't grown at such a rapid rate compared with Americans' incomes.

Ironically, it very well may be the current bust in the housing market that will finally drive people back to the real-estate agents, as sellers are clearly getting more for their money these days by going with an agent.

Just to be clear, I'm not calling for the death of the real-estate brokers profession. I'm merely pointing out that despite what many agents would prefer, commissions are, in fact, open to negotiation and that it's in consumers' best interest to do exactly that.

Do you agree or disagree?

Tags:
real estate,
housing,
housing market

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The stock market used to be fixed commissions and set pricing years ago as well. Today discount brokers and direct purchase are the norm. Real estate brokers better eat while the trough has something left in it. The new government will soon take away thier fixed rates.

judd of TX 6:35PM July 16, 2009

If you look hard enough you can always find someone who is strongly opinionated one way or the other, however Commissions are negotiable and have been for quite some time. Buyer's and seller's often get concessions from their agents on commission. Do agents deserve 3% (a side)? Deserve seems to be the wrong word. We typically earn what we negotiate. Is it appropriate for an agent to negotiate a higher commission? Of course... It's also permissible for an agent to negotiate a smaller commission. If given the choice of a small paycheck (to put food on my table) or no paycheck (because I was non-negotiable) I'll go with negotiable.

This is a business, just like any other which means you are in competition with others in the marketplace. Some provide first rate service at a higher commission. Some provide little service and give rebates or charge less. Some provide very little service and still charge higher commissions. Are any of these wrong? I don't think so, however in the more transparent society that we live in, you better provide value for the commissions you receive. If you don't, you'll eventually be found out and you'll be out of the business. Sure you may have made some hefty paychecks along the way, but in this new economy it's just as likely that you'll be standing in a soup line if you don't do a good job for your clients.

Glenn Sanford of WA 3:51AM February 03, 2009

As an Insurance Agent, I have been paid on a commission basis for 25 years. Every day / week, I take a hit on my commissions to make a deal work. Although my commission is not negotiable, and I can not rebate, I sell more competitive products at lower commission rates to get the business.

I use real estate agents when I buy or sell property, and I negotiate commissions when I feel the need to. Any RE agent that thinks their commission is a "sacred cow" is dreaming! If you feel that way you need to get out of the business. After all, isn't everything a negotiation?

Jerold Johnson of TN 2:04PM June 18, 2008

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