Buy a Home, Get One Free

Developer brings popular T-shirt sales tactic to California's downtrodden real estate market.

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In an aggressive attempt to get homes selling in the sluggish California real estate market, a developer is offering perspective homeowners a buy-one-get-one-free deal.

From 10News in sunny San Diego, via L.A. Land:

Michael Crews Development is offering new, 2,000-square-foot cityscape row-homes worth $400,000 in Escondido for freeā€”if you buy one Royal View Estate home in San Pasqual Valley starting at $1.6 million.

"We thought, 'Why does it just have to be on Pop Tarts and restaurants?' " Dawn Berry of Michael Crews Development told 10News. "Why not buy one home, get one free[?]"

Finally, a developer gutsy enough to follow the lead of a frosted breakfast pastry.