Buy Expensive Doll House, Get Real One Free

Couple try unusual tactic to sell their home in the slow market.

By SHARE

The housing crisis has been like the Super Bowl for sales-gimmick fans. This latest one comes from a Michigan couple struggling to sell their home.

From the Associated Press:

...they decided to use a more creative sales approach: Buy a miniature replica of the home for $169,000 and get the real thing thrown in for free.

"After a year I was thinking, 'I don't know, I have this dollhouse sitting in my basement; let me see if I can do some creative marketing,'" Gerry Mann, 60, told the Battle Creek Enquirer for a story Tuesday....

Cindy Mann's father, the late Ron Caldwell, fashioned the dollhouse to resemble the home. Using a scale of 1 foot to 1 inch, he built the model about 15 years ago for the couple's three now-grown children to enjoy.

The retired engineer toiled for more than a year. He cut the wooden swinging closet doors, trimmed the sandpaper shingles and wired the electric fixtures himself.

The Manns estimate the dollhouse is worth a couple thousand dollars. They are hoping the addition of their digs will ease the pain of the $167,000 markup.