Realtor.com Vs. ForSaleByOwner.com

NAR says the FSBO company’s press release included inaccuracies and misleading statements

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There’s a fight brewing between the National Association of Realtors and ForSaleByOwner.com--a Web-based company that markets the homes of independent sellers.

NAR says a press release announcing ForSaleByOwner.com’s new service included inaccuracies and misleading statements and has asked for a retraction.

But ForSaleByOwner.com isn't backing down. "We continue to stand by the accuracy of our press release," a company spokesman said in an email message.

From NAR:

A press release issued yesterday by ForSaleByOwner.com contained inaccuracies and misleading statements about its ability to place unlisted for-sale-by-owner information on REALTOR.com, the official Web site of the National Association of Realtors® operated by Move Inc.

NAR and REALTOR.com are setting the record straight with the following clarifications:

• The settlement agreement between NAR and the Department of Justice made no provision to allow unlisted properties, such as “for-sale-by-owner,” to be posted on REALTOR.com.

• ForSaleByOwner.com does not in any way enable home sellers to advertise their home on REALTOR.com without broker representation. Every property on REALTOR.com must be listed by a licensed real estate broker.

• REALTOR.com has not authorized ForSaleByOwner.com to resell REALTOR.com’s Showcase Listings Enhancement package.

• There is no relationship between ForSaleByOwner.com and REALTOR.com.

• There are no unrepresented homes on REALTOR.com – every property on REALTOR.com must be listed by a licensed real estate broker, and unrepresented properties would not qualify to be submitted to a REALTOR® owned and operated MLS.

REALTOR.com® has asked ForSaleByOwner.com to issue a retraction. ForSaleByOwner.com did not discuss in advance the statements in their press release with REALTOR.com® nor did they request or receive permission to use the REALTOR.com name in their press release.

A ForSaleByOwner.com spokesman, however, insists the press release is accurate and says this section of the company’s website contains further details.