A New Diet From the Burger King Ad Guys

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Are people really so stupid that they don't think they are ultimately responsible for what they put in their mouth? It is the job of a business to create products people want to buy and to advertise them to hopefully entice more people to buy them. It is up to us as consumers to dictate what we want ignore what we don't and be responsible for what we buy and consume. We have all the power because we own the wallets they want the money out of. Let a company sell whatever it is they want, but as consumers we need to only buy what we want, and that will ultimately dictate what is sold. We can control ourselves. We have that power! And when we control ourselves it will change how and what businesses sell to us.

Gretchen Hunt of IA 5:43PM January 09, 2009

I think this ad is stupid and also a slam at feminism

lynne of FL 5:24PM September 21, 2008

Portion size is the key to weight loss, but smaller plates is not. What is better is to use a calibrated plate such as the Diet Plate an 11" dinner plate, which gives a nutritionally balanced diet size measured portion of starchy carbohydrates and protein but leaves nearly half the plate free for vegetables or salad that does not contain starch.

By using a smaller plate, the tendency wll be to fill it wih starch and protein, ignoring the body's need for plenty of vegetables. The calories will still be too high and the feeling of denial will be present. Google dietplate.us for more information about using a calibrated 11" plate.

Most articles about self control and food, overlook the root cause of obesity, what is going through someone's mind at the point where the over weight person reaches for that extra burger, or says "yes" to supersizing, or buys not one, but three chocolate bars while at the petrol station. If we could capture those thoughts and work on them... well we'd have something.

It's not just the food people choose, it is their lifestyle, their interests, their self belief, their level of happiness, levels of stress, levels of success, level of intelligence the latter also being key to change. I could write a book on this myself and I probably will.

Kay Illingworth 3:27AM August 26, 2008

"[The fast-food industry] it is too often persecuted for the obesity crisis, when consumers' lack of dietary discipline is the real culprit."

While I certainly don't want to minimize consumers' responsibility for self-control, I have difficulty buying the idea that a business that not only serves but actively promotes with catchy phrases a *quadruple*-burger sandwich is guiltless when it comes to overeating.

Michael Culbertson of IL 6:12PM August 25, 2008

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