I started using Alltop.com shortly after it launched, and I've used it daily ever since. Given that I'm not a habitual person, it's really quite an achievement. The site is often, and helpfully, described as an online magazine rack. It's really like a table of contents for the Web, albeit a selective and well-edited slice of the Web, particularly the blogosphere. The site's revamped look, unveiled today, streamlines the main page—which had grown in size to accommodate the site's expanding catalog of subjects—and is fresh, bold, and even more accessible.
Why am I writing about this? (Well, first I should mention that this blog is listed—among many blogs—at careers.alltop.com.) But I'm largely interested in how Alltop can improve people's jobs.
The site provides a quick way to discover the online conversation relevant to your work. Few of us have the time to become truly Web savvy—so you may never learn the niche bloggers and sites that are increasingly influencing business.
You can head to Alltop for that. Maybe for your work you need to be reading about banking, small business, design, mobile, modern church, or even the fatosphere—the online fat-acceptance movement (could signal a future marketing opportunity).
While the not-so-good would be to spend so long at the site that you neglect your work, the truth is that there are enormous time savings in having the RSS feeds all there and presorted for you.
I interviewed the man behind Alltop, Guy Kawasaki, earlier this year. The interview is here.