When columnist Anita Bruzzese solicited advice on managing an online reputation, the responses flowed in. So Bruzzese shared some of the extras on her 45 Things blog. This one was, I think, especially insightful, and useful not only for job hunters but also for the happily employed:
"I had a client, Josh Deming (not his real name) who had a reputation as a hard-nosed manager. After losing his position after an acquisition, he found himself in a job search for the first time in a number of years. Because he was highly respected, he thought the search would go quickly. On several occasions, he would get to the final stages prior to hiring with a company showing great enthusiasm, only to suddenly be dropped from consideration.
At this point Josh came to see me. We did a Google search and found that when we searched "Josh Deming", No. 5 in the Google search results was a link to an industry forum page where Josh was being trashed anonymously by some people that had worked for him calling him an unfit manager.
Here's what we did.
1) We changed everything (resume, cover letters, online profiles, etc.) to "Joshua P. Deming", his full name. People will typically Google what is on the resume. When "Joshua P. Deming" was Googled, nothing negative showed up.
2) We took advantage of a few key online profiles. Everyone should take advantage of LinkedIn. Google loves it and for most people, if they have a LinkedIn profile, it will show up first if you Google them. Professionals, executives and managers should also take advantage of VisualCV.com and ZoomInfo. All of these are relatively simple, don't require a lot of maintenance, and will boost online visibility.
3) We had Joshua write a book review on his favorite management book and post it on Amazon. This gave the opportunity to show a little thought leadership and demonstrate his management knowledge to help counter the negatives should a potential employer stumble upon the comments in the industry forum.The result was that within weeks Joshua was hired."
—Don Huse, president/CEO, Venturion