If you're an avid Twitter user and you think the application holds promise for your company, but you're not quite sure how--or you're not sure how to sell your boss on the idea--Guy Kawasaki offers a 10-point explanation of how to use Twitter as a marketing tool, or "twool," if you're feeling goofy.
Here's a great one--no. 5:
Ask for help. Don’t be shy about asking people on Twitter to spread the word for you. If they like what you do, they will. If they don’t, they won’t. It’s as simple and transparent as that. If you don’t ask, you don’t get. Unfortunately (or perhaps fortunately for some of us), most people don’t have the chutzpah to ask for help.
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