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Online Ads, Google Face Tough '09

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If Google, or anybody else, wants to maintain a decent level of advertisers--cut the rates.

It's like tax cuts, less is more.

If lower tax rates bring in more revenue, then lower ad rates should bring in more ad revenue.

HillbillyBill of TN 2:57PM November 12, 2008

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The Ticker

Kirk Shinkle is a senior editor at U.S. News. He writes daily about ups and downs in equity markets, sectors and stocks. Formerly, he covered business and economics on both coasts for Investor's Business Daily.

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