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U2: The Band Who Beat The Promoter

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the real significance of the U2 news is a shifting power dynamic between artists and the recording and promotion industry. Digital music is in the process of killing CD sales, and concert revenue and branding matter now more than ever. While music sales may be hurting in general, U2 and others are continually leveling the playing field between artist and distributor (of content, concerts, merchandise, etc.)

Band merchandising of MA 6:40AM April 10, 2009

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The Ticker

Kirk Shinkle is a senior editor at U.S. News. He writes daily about ups and downs in equity markets, sectors and stocks. Formerly, he covered business and economics on both coasts for Investor's Business Daily.

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