Even if the Olympics gambit succeeds, Lenovo sees itself as closer to the first, single step than the 1,000th mile. Amelio downplays talk of someday challenging his old employer Dell ("the other company," as he calls it), focusing instead on improving Lenovo's efficiency and profitability and making gradual market share gains. "They've evolved beyond what they had from IBM," says analyst Kay. "The question is whether they can propel themselves someplace good." And someday, perhaps, transform capitalism.