Bookshelf: Business Books for the Executive's Nightstand

By Kirk Shinkle

April 9, 2008 RSS Feed Print

Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport
—By Barbara Smit (Ecco)
This is the surprisingly sordid tale of brothers Adi and Rudi Dassler, who brought the world the now iconic brands that have adorned the feet of stars from Jesse Owens to David Beckham. Betrayal, bickering, and bribery on an Olympic scale make this the best book (about shoes) you'll read this year.

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