Sway: The Irresistible Pull of Irrational Behavior
—By Ori and Rom Brafman (Doubleday Business)
A veteran pilot ignores years of training, takes off without clearance, and slams into another plane. An NBA coach favors his first-round draft picks even if they play poorly. Why? Two brothers, a business consultant and a psychologist, explain why mistakes happen—and keep happening—thanks to common forms of irrationality easy to identify but tough to avoid.
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