• Comment (1)

Consumer Confidence Improves, but Dark Clouds Loom

Feelings about the economy improve, but remain below typical recovery levels

May 16, 2012 RSS Feed Print

But according to Darroch, the danger in false optimism is that consumers repeat the same mistakes—overconsumption, reliance on debt, owning homes beyond their means, and failing to save—that led to the Great Recession.

"At some point we need to feel as if we're moving forward again, but I fear that we haven't learned anything," Darroch says. "It's in our DNA that consumption is a good thing. If you look around at what we think normal is, the size of the house we own, how many TVs are in the house, how many cars we need, our definition of 'normal' is different that other cultures."

Adds Darroch: "The goal should be to have wise consumption that propels the economy forward without repeating the mistakes of the past."

Tags:
recession,
economy,
shopping,
consumers,
money

Reader Comments Read all comments (1)

Add Your Thoughts
Your comment will be posted immediately, unless it is spam or contains profanity. For more information, please see our Comments FAQ.

I believe it is of crucial importance to fuel the optimism. Even though the obstacles to full recovery may be real, a hopeful, positive outlook will speedup recovery. Optimism and confidence are contagious and Americans can't wait to feel this way. It is time for consumers to feel it is ok to spend money. Hopefully Americans have learned the hard lessons of greed and over-leveraging. We can't blame everything on the banks.

Cristina Garey of NC 4:03PM May 21, 2012

Most Connected Company

Find out how America’s best companies are succeeding by tapping big data, mobile solutions, social media, and crowdsourcing to adapt and compete in an increasingly connected world.

See the companies »

advertisement

Slide Shows

Best-Sellers to Help Your 2013 Finances

Seeking advice? Check out these acclaimed financial books.

10 Warning Signs of Identity Theft

About 10 million Americans fall victim each year.

Items You Should Buy Online

Skip the store to save money and time.

Latest Video

advertisement