Dell
Courtesy of Dell
The Executive Briefing Center at Dell in Round Rock, Texas.
Dell began selling its computers directly to consumers just as the Internet was taking off, propelling it past entrenched competitors like IBM and Hewlett-Packard. But a decade later, Dell faltered as mobile devices began to displace PCs, cheap Asian machines cut into profitability, and big customers began to demand end-to-end service, not just hardware.
