10 Great Companies That Lost Their Edge

By SHARE

Dell

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Courtesy of Dell

Dell began selling its computers directly to consumers just as the Internet was taking off, propelling it past entrenched competitors like IBM and Hewlett-Packard. But a decade later, Dell faltered as mobile devices began to displace PCs, cheap Asian machines cut into profitability, and big customers began to demand end-to-end service, not just hardware.

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