10 Products That Boomed During the Recession

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By Rick Newman

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Church & Dwight

BRETT ZIEGLER FOR USN&WR

When money’s scarce, consumers look for cheaper household products, which is why sales of Arm & Hammer products—Church & Dwight’s “power brands”—have risen by double digits. A well-timed advertising campaign has helped remind shoppers of Arm & Hammer's thrifty virtues.

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