It seems that recession results in proliferation of cost-per-performance services which minimize marketing costs and risks for businesses. For instance, nationwide publicity can be obtained on pay-for-results-only terms from (Publicity Guaranteed) PublicityGuaranteed.com, online advertising can be obtained on pay-per-visitor terms from Google and Yahoo, cable TV offers revenue-sharing deals for infomercials and many services can be obtained for stock via Services4Stock.com. Does anybody know companies which offer advertising in print media on similar terms?
Find out how America’s best companies are succeeding by tapping big data, mobile solutions, social media, and crowdsourcing to adapt and compete in an increasingly connected world.
Reader Comments
Back to article
Max Smith of FL 3:40PM March 17, 2009