5 Steps to Finding Out if a Company Is Green

For example, some might want to seriously green their careers and won't be satisfied unless they can ply their trade with the likes of Whole Foods, Stonyfield Farms, or Timberland. For them, promoting yourself as the greenest oil company is as far-fetched as claiming to be the healthiest cigarette maker.

But others might be willing to throw in their lot with an old-line company that's made meaningful changes to try to make itself greener from the inside. "It's braver, but in the end that might be more satisfying," says Ian Cross, a marketing professor at Bentley College in Waltham, Mass. "It's a question of whether you want to be evolutionary or revolutionary."

Either way, you'll be more satisfied in the long run if you go in with your eyes wide open.

Corrected on 10/17/08: An earlier version of this article should have reported that Frank Montabon is a professor at Iowa State University.

Reader Comments Read all comments (1)

Add Your Thoughts

Comment Name State Select One AL AK AZ AR CA CO CT DE DC FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY International Email

Please enter the two words below into the text field underneath the image.

Incorrect please try again

Enter the words above: Enter the numbers you hear:

Your comment will be posted immediately, unless it is spam or contains profanity. For more information, please see our Comments FAQ.