Snapshot: One of nonprofits' hidden heroes is the prospect researcher. They mainly use computers to identify target donors—for example, wealthy people who have donated to similar causes. A prospect researcher will also dig up more detailed information about a potential major donor to help the solicitor maximize the donation: For example, the prospect's hobbies, pet peeves, past donations, and emotional hot buttons. If you'd like to direct your detective and information junkie proclivities to nonprofit ends, prospect research might be on target for you.
- What's it Like to be a Prospect Researcher?
- David Lamb's Prospect Research Portal
- Prospect Research: A Primer for Growing Nonprofits, by Cecilia Hogan
- Association of Professional Researchers for Advancement (APRA)