Some schools are investigating how to broaden ethical learning within the classroom. That is not an easy task. Fort says that it is rare for students from other disciplines to join business classes and provide outside perspectives, so he has found ways to introduce ethics in unexpected places. In the past three years, he has started producing videos for use in nonethics classes. The videos feature Fort talking about the ethical implications of what students are learning in the other subjects.
Teaching ethics in business is not about telling students that profits are bad, Fort argues. Instead, he tries to appeal to his students' desire to make money by stressing that an ethical reputation is often the most reliable tool for business success. As Fort puts it: "In the long term, ethics pays."