7. Leave a call to action. Your call to action should be tailored to your listener and purpose. If you're at a networking event, you may want to schedule a coffee meeting. If you meet a potential investor, you may want to schedule a follow-up to share your budget details. "Your call to action is a logical next step. It should be easy to say yes," Westfall says.
After You've Written the Pitch
Practice, practice, practice, and make revisions based on the feedback you receive. Burns says some of the biggest mistakes are "not answering the questions of who, what, when, where and why, crafting a pitch once and not modifying it, and not paying attention to the feedback." She says your pitch should evolve over time, and if a subject's eyes glaze over or they walk away, your pitch needs work.