If you are a job seeker, you need to shift your focus. Instead of spending all of your time identifying jobs and applying, you should also think about how to help people who want to hire you, find you. Ramp up your networking efforts. A Jobvite study showed 89 percent of U.S. companies will use social networks for recruiting in 2012 and 73 percent of social hires are via LinkedIn. In its job-seeker survey, Jobvite found 78 percent of job seekers who credited their current job to social networking named Facebook as the key factor in landing their position and 42 percent mentioned Twitter.
Miriam Salpeter is a job search and social media consultant, career coach, author, speaker, resume writer and owner of Keppie Careers.