Write a new cover letter.
If you’re still using a generic cover letter that simply summarizes your resume, you’re missing out on one of the most effective ways to get an employer’s attention. In 2012, throw out that old letter and start writing new ones for each job for which you apply. In this job market, you can’t afford to squander an entire application page repeating what’s on your resume. Instead, use your cover letter to provide information about how you’re fit for the job; information that isn’t available on your resume, such as personal traits, work habits, and why you’re excited about the position.
Alison Green writes the popular Ask a Manager blog where she dispenses advice on career, job search, and management issues.