Fine-tune your cover letter.
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Employers have to shuffle through stacks of résumés, and they want candidates who know their specific needs. You should fine-tune your résumé and cover letter. "Spend two hours going through the company's website, executive LinkedIn profiles, blogs, and industry articles—before you even touch your résumé or cover letter," says G. L. Hoffman, chairman of Jobdig and blogger at What Would Dad Say.