Send it to the right person—and then some.
Use the e-mail address included in the job posting, of course. But you can also take this a step further to increase your chances of landing the job. Consider tracking down the hiring manager’s e-mail address—through Google, LinkedIn, and even calling the company—and CC’ing him or her as well.
Alison Green writes the popular Ask a Manager blog where she dispenses advice on career, job search, and management issues.