Customized M&Ms.
Florida Panthers hockey fan Murphy Burch shows off the shoes he designed.
Eventually, says Reinier Evers, founder of the research firm trendwatching.com, consumers may return to buying mass-produced goods. Once every lifestyle brand offers some kind of customization or personalization, it will make trendsetters "uncomfortable with the masses having access to all of this, too, so the next thing will be either very expensive bespoke or a backlash trend that's all about generic."
Until then, consumers will be reluctant to settle for anything less than products designed just for them.
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