10 Ways to Thrive After the Recession

Get a better bank, take advantage of new government programs, and don't overdo frugality

July 14, 2009 RSS Feed Print
  • Comment (4)

Save more. President Obama has suggested providing savings incentives to low- and middle-income Americans by matching half of the first $1,000 such families set aside. It's those groups that have the most trouble saving, says Tamara Draut, vice president of policy and programs at the research organization Demos and author of Strapped: Why America's 20- and 30-Somethings Can't Get Ahead. Government data on savings rates aren't broken down by income level, and Draut suspects that those in the higher income brackets are driving the recent increase in savings rates. "They have the ability to move the aggregate in a way that might be masking the continued declines in savings among low- and middle-income people," she says.

Even before the recession, Draut says, low-income households were struggling to pay for necessities, such as healthcare, food, and child care, let alone scrape together enough for a savings account.

[For more, read: "Why You Should Outsource Domestic Chores Now."]

Look for a better bank. Kevin Martin, executive vice president of personal financial services at HSBC, says that financial institutions have an opportunity to turn Americans' newfound habits into lifelong behaviors. Banks that offer automatic deposits, online banking, no fees, and no minimum requirements for opening accounts make it easier for people to save money, he says.

Don't overdo your newfound frugality. That's not to say most consumers are going to cut up their credit cards and lead lives devoid of material pleasures. Americans love to shop, after all. But they'll likely be more thoughtful about where and when they dole out that hard-earned dough. As the weather improves and tax refunds arrive, Bogue says, people may opt for some selective indulgences. "One consumer told us, 'If I get $1,000 back [in tax refunds], I may buy a $300 purse. If I don't do it, I'll go crazy,'" she recalls.

But the new splurges will probably be tightly controlled, Bogue says. "People come out of the frugality fatigue, and then they're grounded. They have discipline. . . . It's never going to go back to the way it was. We've been so rocked to our core."

Tags:
recession

Reader Comments Read all comments (4)

Add Your Thoughts
Your comment will be posted immediately, unless it is spam or contains profanity. For more information, please see our Comments FAQ.

... Most of Americans (about 90%) will go back to their old ways as soon as they get jobs and money starts being more readily available. Those of us that saw WHY they were in the rut they were previously (like myself) and made significant changes to make sure they cut that out of their life (i.e. divorce the big-spender :-) ), and vow to never go back to that, will be happy and prosperous later as we dig out of this recession. Again, if people don't identify the problem, they will go back to their old ways as soon as they can... just the reality of the human beast.

Larry of CA 4:37AM April 06, 2010

Who is this article fooling? We Americans live in a consumerism society and our economy is build on that too, in fact if we all don't start spending big time soon, then we may face another recession soon.

People go out and shop till you drop, it's good for your individualistic lifestyle (it's good for your ego too)

Go America, show the world what a selfish, centric society we are.

Grodon of FL 1:03PM April 05, 2010

The recession has hurt people, sure. But only 10% of people making permanent changes in living more frugal lifestyles is hardly "rocked to our core". The other 90% will spend as they always have, although possibly they will be more restrained as a result of more conservative lending practices by banks and credit card companies.

mysticaltyger of CA 8:42PM August 11, 2009

advertisement

Latest Video

advertisement