[For more, read: Budgeting Finds Its Groove—Online.]
Victoria's Secret: On its Facebook page, the lingerie company explains how to find the perfect bra fit, lets customers design their ideal bikini, and polls visitors on who they think is the sexiest president (President Obama and Harrison Ford from the movie Air Force One are among the choices). The company's page has almost 2 million fans, who it frequently speaks to directly through wall posts. "Okay, ladies. What are you totally rocking right now? A maxi dress? Linen crops? Neons? Gladiators? Dish about your summer wardrobe musts here," one post urged. It received almost 2,000 responses. The page also announces summer sales and other discounts.
Southwest Airlines: On Twitter, LinkedIn, Flickr, and Facebook, Southwest keeps customers up to date on the latest company news, including the recent emergency landing after a flight from Nashville to Baltimore unexpectedly depressurized and a hole was found in the top of the aircraft. The Twitter feed told followers that all of the other Boeing 737s would be inspected overnight. It also answers customers' questions about everything from baggage rules to in-flight refreshments.
Don't have time to keep up on all the latest social networking sites? Consumers less inclined to follow the Twitter feeds and Facebook pages of individual companies can instead tune in to people who scour the Internet for special deals and then post them in once place, such as RetailMeNot, DealDivine, and Dealyzer.