How Bridal Reality Shows Are Affecting the Bridal Industry

As if getting to the altar on time wasn’t dramatic enough?

Reality show such as TLC's "A Wedding Story" and Style Network's "Whose Wedding Is It, Anyway?" are changing the bridal industry.
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Being a bride doesn't mean the customer is always right. The series "Bridezillas" showcases over-the-top, controlling brides who want their day to be so perfect that they come off as very imperfect. And while one might think that would teach a bride and groom how not to act during the preparation of a wedding, "it can also be argued that some brides see 'Bridezillas' as validation that a 'diva' moment is allowed on your wedding day," says Anita Malik, who is based out of Scottsdale, Ariz., and is the founder of BrideRush.com, an online wedding booking platform that specializes in matching brides with vendors.

Dockery says "Bridezillas" has some customers "thinking that they are entitled to act like witches." Grooms, too. Dockery says that after dealing with a "Groomzilla" who kept snapping at her all day for no apparent reason, she put a clause in her contract stating that she can fire a client for disrespectful and discourteous behavior.

It's not all bad. Malik says the industry receives great exposure from the reality shows, which can be useful for brides and grooms to spot new trends in weddings. In many ways, she says, "TV isn't much different than other media dedicated to weddings, like magazines. The influence and true impact depends on each individual bride and how easily she is influenced."