6 Tips For Twitter’s IPO: How Not To Be a Facebook

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Best way to beat IPO buzz-kill? Avoid drama.

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Facebook lost $35 billion in market value in the three weeks after its offering. That historic flop made investors wary about social media in general. Facebook went into damage-repair mode after its May 2012 listing, and watched its share price struggle for more than a year before its recent rebound. Here are six tips for Twitter on how to go public without becoming a victim of its own hype.

Updated on 10/04/2013: This slideshow has been updated to reflect a more current share price for Facebook.

Next: LinkedIn’s stealth IPO is a model for social media.

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