6 Tips For Twitter’s IPO: How Not To Be a Facebook


LinkedIn’s stealth IPO is a model for social media.

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Who even remembers when LinkedIn went public? Answer: May 2011. And who is its Mark Zuckerberg? The company’s chief executive Jeff Weiner might have the shortest Wikipedia bio of any billion-plus company in history. Founder Reid Hoffman is a cerebral “doer” with a long list of startup successes, but he won’t be played by Justin Timberlake in the unlikely event a movie is ever made about its founding (though Jonah Hill’s brainy Moneyball act might work fine). Meanwhile, unglam LinkedIn’s stock has tripled from its IPO price and delivered steady growth.

Next: An IPO should not be a stampede for the exits.

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