6 Tips For Twitter’s IPO: How Not To Be a Facebook

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Leave the hoodie at home.

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(Justin Sullivan/Getty Images)

Just days before the planned IPO, Zuckerberg appeared at a large gathering of investors wearing his trademark hoodie. Some style pundits thought it was cool, while others thought it disrespectful to show up in gym gear and ask the suits for $100 billion. Michael Pachter of Wedburn Securities said bluntly, “It showed immaturity.” To be sure, Zuck’s street-casual fashion statement got more attention than anything else Facebook’s managers told investors that day in a final New York meeting ahead of the company’s debut as a publicly traded company.

Next: Investors like profitable companies, not personality cults.

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