Best way to beat IPO buzz-kill? Avoid drama.
Facebook lost $35 billion in market value in the three weeks after its offering. That historic flop made investors wary about social media in general. Facebook has been in damage-repair mode since last May, and even as recent results showed a 40 percent revenue gain, its shares still trade near $26, far below its $38 IPO price. Here are six tips for Twitter on how to go public without becoming a victim of its own hype.