7 Cheap and Easy Steps to a Better Open House

A real estate agent explains how to make open houses more appealing to buyers and safer for sellers

August 21, 2008 RSS Feed Print
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In today's dreary real estate market, it's increasingly important for sellers to make their properties stand out from the huge backlog of unsold homes. But you don't have to go broke doing it, says Pat Vredevoogd Combs, vice president of Coldwell Banker AJS-Schmidt in Grand Rapids, Mich. In a recent interview with U.S. News, Combs, a former president of the National Association of Realtors, provided seven inexpensive ways that sellers can improve their open houses. "Most of the things you do to get ready for an open house you probably don't need to spend money on," Combs says.

Detail and declutter. The first step in preparing for an open house is to ensure that your entire property is clean and decluttered, Combs says. The goal of an open house is to enable prospective buyers to envision themselves living there, and clutter and disorder prevent them from doing so. As such, sellers should detail their entire house room by room. Also, make surethat outdoor spaces are in tip-top condition. Combs encourages sellers to pay particular attention to the walkway leading up to their front door because "that's where the people are going to come in for your open house." As in other endeavors, first impressions are tremendously important to real estate.

You could always hire professionals—cleaners and landscapers—to take care of these chores. But with a little sweat, some cleaning supplies, and gas for the lawn mower, homeowners can get their properties open-house ready at minimal cost.

Fire up the oven. While making sure that your home is free of offensive smells, like odors from pets and cigarettes, homeowners should consider injecting some more welcoming aromas into the air. "Smells like cinnamon and chocolate give you a feeling of home...so, I wouldn't hesitate to throw some sweet rolls or brownies in the oven," Combs says. "What we're trying to do is psychologically have people believe they are at home and want to buy the house."

Lighten up. It's important that your home is well lit for open-house day. "People love light, airy houses," Combs says. In addition, a slip and fall on a poorly lit basement step will make prospective buyers wonder if the home is safe. So, check every single light fixture, and replace those that aren't functioning. "Before your open house, make sure that all of your light bulbs are working," Combs says.

Lock it up. Unfortunately, there has been an increase in open-house-related thefts over the past couple of years, with thieves posing as potential buyers and then making off with homeowners' belongings, Combs says. The most commonly stolen items, according to Combs, are prescription drugs and small pieces of jewelry. To prevent theft, homeowners should store their valuables and prescription drugs in a safe place during the open house. "A lot of people don't think about taking the drugs out of their medicine cabinets," Combs says. "And I think that's really crucial today."

Get rid of the pets. Although you might be a dog lover, the potential buyers coming to see your home may not be. That doesn't mean they won't be interested in purchasing the house, only that you should remove your pets—and pet-related items like crates and water bowls—from the property during the open house. In addition to turning off certain buyers, pets can be a distraction, Combs says. "People come through a house [because] they want to see the house and not be distracted by [a pet]."

Make yourself disappear. Homeowners should be away from the property during the open house. Potential buyers can feel like they are imposing if the owners remain in the property, which makes it much more difficult for them to envision themselves living there. "It's very disconcerting . . . when the owner stays there," Combs says. "The buyers are very uncomfortable." So make arrangements to spend the day someplace else.

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We are into a new year! Change your attitude and simply be more positive about what is going on in the real estate market. Ignor the doomers and gloomers. Reality is only an illusion...it stems from our thoughts, so, what you think is what you will create. I have decided to make this year great and I am owning it. In the last six weeks I have sold three of my listings at open houses and with two of them, I had a back up buyer. Take charge of your life and use your imagination. Ask and you shall receive. Believe that the perfect person for that house is going to come along and want to make it their home. Albert Einstein said, "imagination is the prelude to what is to come."

Loretta Washburn of VA 12:21AM March 18, 2011

Have SHOE GUARDS for your potential buyers when they visit. Have a basket of these inexpensive gems at the ready. It's offensive to ask guests to remove their shoes. Why would they want to walk, oftentimes barefoot, on your floors that may, or may NOT not be up to their standard of cleanliness? I know I don't.

Annette Crews, REALTOR of VA 10:42AM March 25, 2010

Put a potted plant, Red Geraniums on the front porch and on the deck, Color and greenery add a lot to a house. Soft music helps too sometimes to keep everyone at ease, and a few candles burning.

Kay Sexton of VA 9:56PM March 24, 2010

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