5 Tips for Becoming an Entrepreneur in Retirement

Baby boomers are increasingly launching start-ups

September 13, 2010 RSS Feed Print
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The extensive knowledge and experience that baby boomers have accumulated throughout their working lives could make them the ideal entrepreneurs. Increasingly, older workers who are unable to find new jobs or are looking for increased workplace flexibility go to work for themselves. Almost a quarter of workers who change jobs after age 51 become self-employed, according to an AARP and Urban Institute analysis. Here are some tips for becoming an entrepreneur in retirement:

[See 10 Historic Places to Retire.]

Emphasize your experience. Decades of work experience can be a huge advantage in coming up with ideas for a start-up and making a business work. "You want to start with something you already know how to do—a skill that you know you are already good at," says Jeff Williams, chief executive of Bizstarters.com. "The key to having a successful business is to find a problem that you can solve better than other people."

After retiring for two years, Lex Alexander, 57, launched 3 CUPS in 2008, named after the three fermented drinks it sells: wine, coffee, and tea. Alexander already had extensive experience in the retail food business: He started Wellspring Grocery in 1981, which merged with Whole Foods in 1991, and he remained with the company for 10 years. "Going back to work, you have to have this calling to somehow do something that contributes in a positive way," says Alexander. "For me, it is about preserving the places where these agricultural products come from and being a selling agent for these really great farmers and wine makers." The shop sells a vetted collection of high-end products, and each bottle of wine comes with a write-up explaining where the wine came from, how it was made, and why it was selected for the store. When he's not managing the Chapel Hill, N.C., store's 12 employees, Alexander also works part-time as a consultant for Whole Foods.

Find funding. You may have savings you can tap to launch a start-up, but it's risky to invest a large portion of your life savings so close to retirement. "You want to be very careful about using your retirement funds, because if your entrepreneurial venture doesn't work out, then you won't have many years to recover," cautions Dan Olszewski, director of the Weinert Center for Entrepreneurship at the Wisconsin School of Business. "You need to be able to feel confident that the worst-case scenario is something that you can live with." The majority of small business owners (70 percent) use their own savings as the main source of funding for their first business, according to a 2009 Kauffman Foundation survey 549 company founders in high-growth industries including computing, electronics, and health care. Less common sources of funding for first startups include bank loans (16 percent), friends and family (13 percent), venture capital (11 percent), and angel financing (9 percent).

[Visit the U.S. News Retirement site for more planning ideas and advice.]

Tap your network. Most people approaching retirement age have a large network of friends, associates, and colleagues, which can help you find suppliers, customers, and other support for your business. "A very large amount of people age 50 and older are very networked and you can save money and get sales leads through your network," says Williams. Reach out to your social network when you need ideas and assistance.

Prepare for more responsibility and flexibility. As a business owner, you'll have the flexibility to set your own hours and work at your own pace. But you are also ultimately responsible for hiring, firing, and meeting your budget. "The decisions you make you are very accountable for," says Bob Vomaske, 58, who left Hewlett-Packard and bought into IT engineering firm Vista Solutions Corporation in Fort Collins, Colo., in 2003. When business dropped off in 2009, Vomaske had to put some of his retirement savings into the business and reduce his staff from 20 to 13 people. "We've been profitable since April due to a combination of the business coming back and cutting ourselves to success," says Vomaske. "My object when I got into this was to make jobs for people. I want to get those people back."

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Hi, in your article you mentioned Jeff Williams and his website Bizstarters.com. I want to share with your readers the experience I had with them.

I think it is my duty to share the experience I had with Jeff Williams from Bizstarters.com and his book “Earn Big”. I will try not to make any judgement; I will just put the facts on the table and leave it up to the readers to make their own judgement.

Last December I read a reference about Jeff’s e-Book “Earn Big” in a Start Up community similar to this one and clicked on the link to find out more about it. In his site (www.bizstarters.com), Jeff says that, with this book you will “Learn 175 ways to turn your knowledge and experience into a great business. Guaranteed!”. Sounds like a magical formula as many others you find out there to which I don’t normally give much credit. Additionally, it was a quite an expensive purchase, US$ 49, especially for an e-Book (it is now being marketed for US$ 19 – a 60% drop in two months!). But, as the site had a “100% satisfaction guarantee or your money back” statement, I decided to have a look, bought and downloaded it. The book has 45 pages, of which 28 are tables with blank spaces to be filled-in. It has a total of 7,165 words and 38K characters. As one can see, quite a hollow document, especially for the price. Anyway, I read it in its entirety in a mere one hour, including filling in the questionnaires and, at the end, I confirmed that, as feared, what I found was not exactly what I was looking for and it did not add much to my knowledge or my ability to create a new business.

Not to worry, I said to myself, I will write back to them, thank for the opportunity for having had a look into their book, explain it was not to my satisfaction and request the refund. Which I did.

On December 4th Jeff Williams himself answered to my email saying that my credit card would be credited “in the next couple of days”. In the same e-mail he offered to arrange a short chat with me to discuss my business ideas, for free. I found it, at the same time nice and strange but, again, as it was offered for free, I decided to give him a credit and have a go. In reply on December 6th, he said that, as I was located in the UK, instead of a chat, he proposed that I put my ideas down in an e-mail and promised to reply back to me with his “appraisal, with usually includes some thought-provoking questions” in a couple of days. I then took time to write him a comprehensive view of my ideas, without going into too much detail which could give away some competitive details.

After a month without any reply from them about the refund and the offered appraisal, I wrote back to him on January 4th asking what the situation was. Jeff replied on the next day saying that he could not offer any appraisal on my ideas because they didn’t have much detail. One can wonder why someone would offer free appraisals for business ideas that need to be described in detail. He also said in this email that

Milton Berger 9:30AM January 31, 2013

I am doing a start up at 66. The best I can say is that after 5 yrs of R and D and personal use, my product does everything it claims for a potentially huge consumer population.

SoleMates are coated socks, that when worn as directed treat dry cracked heels and calluses in the easiest most successful way imaginable. All you have to do is wear them. Durable, washable, non-allergenic, they far outstrip any like product on the market because they treat the problem, not just the symptom. Once you reach healthy skin, maintenance is a breeze. No more filing away layer after layer of dead skin. No more smelly sticks or lotions. They are indispensible for cosmeceutical, medical and outdoor applications, and all together, this constitutes an extremely large consumer population.

Bernadette Butz of CA 7:29PM September 19, 2010

Great article! With so many more people retiring and needing an additional income stream it's great to see someone emphazing entrepreneurship in the midst of so much "get a job" advice.

I've trained over 150 Profiting from Your Passion Career Coaches in 10 countries. They work with retirees, veterans, stay at home moms, former cubicle dwellers, and others to come up with interesting ways to monetize their interests.

I must respectfully disagree with the recommendation to "start with something you already know how to do—a skill that you know you are already good at." It's the same advice traditional career advisors use to plug people into jobs they "can do" but will not necessarily be happy doing.

Sometimes there is a match between skills and interests -- but not always. When I ask clients how they ended up becoming an engineer or an accountant they always say the same thing, "Everyone said I was good at... so I should do x."

Rule 1: Focus on interests not skills. I'm good at typing and mowing the lawn... neither interest me as a business. You can acquire a skill a lot easier than you can assume an interest and if you are passionate about the work you have a better chance of success.

Rule 2: Focus on effort not skills. The most talented person in the world will fail if he or she fails to put in the effort required to be profitable. Conversely, you may be average, but if you work it consistently, you can be great.

As Ken Hakuta said, “Lack of money is not an obstacle; lack of an idea is an obstacle!” It all starts with an idea.

Valerie Young

Founder and Dreamer in Residence

ChangingCourse.com

Valerie Young of MA 8:33AM September 14, 2010

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