Build an online presence. Looking someone up online is becoming standard procedure. "Recruiters and potential clients are very likely to Google you," says Marva Goldsmith, a certified image professional and author of Re-Branding Yourself After Age 50. "If they do not find a digital footprint, they will make an assumption that you may not be current, that you may lack computer skills, or that you are not a player in the industry." Creating a profile on social networking sites or setting up a personal website can help offset fears that older workers are uncomfortable with technology. Says Lassiter: "If somebody sees that you are on LinkedIn, it's a good sign that you are already aware of technology and are connected."