The latest news on marketing
Deceptive advertising? Products promise health benefits that are inflated or not supported by science.
Greatest ad campaign ever.
Using likes of Shrek and Dora to market treats should be banned, researcher says
Former food exec Hank Cardello says it’s possible for companies to make money and promote health.
Two commercial diet programs are fighting over ad claims. But ignore the ads when you pick a program.
Enough about the kids. The over-35 crowd is where the online sales are, research shows.
A great product and inviting customer experience is essential to building a steady stream of referrals.
Obama said the flyover was a mistake and the staffer responsible resigned.
Carrie Prejean has signed with the publicity firm that represents Rick Warren.
It's tempting to answer a competitor's ad campaign, but stick to what makes you unique.